Thursday 2 April 2020

Justin Bieber's "EPs" are playlists.

So you may have noticed that Justin Bieber is releasing two EPs a week right now, so far we have "R&Bieber", "Work From Home", "Biebs and Chill" and today he released his fourth EP called "Couple Goals" however I have a massive problem with this...

Now ordinarily, I wouldn't have an issue with EP releases as it's a way of getting some extra songs that didn't make the album out into the world, artists do it all the time and it's a good way to sample the ideas an artist is set to express on an upcoming album however I am not fine with what Bieber is doing and to explain why I'll show you a couple of pictures including the album track listing and the track listing of all four EPs so far.\

"Changes" Album Tracklisting (via Wikipedia)


Tracklistings of all four EPs (Via Spotify)










With the exception of "Intentions (Acoustic)", these are album tracks not new music with the title track appearing on all four EPs, "Habitual", "Available" and "Confirmation" are are two of the four EPs each. There are no new songs on these "EPs" to be seen unless you count the acoustic version of "Intentions" as a new song (I don't), all of the tracks are on the album which kind of makes these releases really stupid as they are not new songs and most people who would want these songs would already have the album "Changes" and be listening to these songs on the album, right?

However it would seem these twice a week releases are a lame attempt to bolster streaming numbers for album tracks off an underwhelming album by calling these releases "EPs" rather than what they actually are which are playlists and it should be pointed out that Bieber and his team could have very easily assembled these as playlists on Spotify especially given how repetitive the playlists actually are.

As I said before releasing an EP is a good way to give people a taste of the album before the album drops but to release playlists thinly disguised as EPs AFTER the album is out reeks of serious desperation and it doesn't help the music isn't good.

Please Bieber, either release offcuts from the album as an EP or stop releasing these twice weekly EPs and curate these as playlists on streaming services instead.





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